For quite some time, the words “the future is now” have been chasing us. Our collective imagination envisions a tomorrow filled with holograms, interactive media and 3D images. But when we look around, we realize that day may not come soon. However, one thing has visibly changed: digital content is more present than ever. Science magazines have slowly seized this opportunity. The first non-profit independent digital science magazine, Grist, was created in 1999. Nearly two decades later, the challenge to engage with a young, demanding public—and to be financially self-sufficient—still lingers. The fit should be perfect: communicating science and technology through science and technology. But as discussed by five journalists in the panel “The Rise of Digital Science Magazines” on 27 October at the World Conference of Science Journalists 2017, this is not the case.